01
Meta & Google Demand Generation Scaling
Deployed an aggressive Meta and Google demand generation strategy, managing and optimizing a monthly paid media budget of AED 220K–260K (50-60L) to drive targeted institutional growth.
01 / Cover — Dubai, UAE
SHIHAB
T M
- Digital Marketing Manager
- Social Media Manager
- Performance Marketing Specialist
- End-to-End Content Production
Immediate Joiner | Valid UAE Driving License
Shihabudheen T MDubai · UAE
Growth Marketing Leader · 6+ Years
- Location
- Dubai, United Arab Emirates
- Shihabhere98@gmail.com
- Phone
- +971 55 292 2705
6+
Years Experience
5–6X
Consistent ROAS
AED 260K
Monthly Ad Spend
9
Team Members Led
Scroll
Growth Marketing Leadership5X–6X ROASDubai · UAEAED 220K–260K Monthly SpendGrowth Marketing Leadership5X–6X ROASDubai · UAEAED 220K–260K Monthly SpendGrowth Marketing Leadership5X–6X ROASDubai · UAEAED 220K–260K Monthly SpendGrowth Marketing Leadership5X–6X ROASDubai · UAEAED 220K–260K Monthly Spend
02Executive Profile
About
Me
As a Growth Marketing Leader with over 6 years of experience, I specialize in scaling brands across the UAE and India. My expertise bridges high-level strategy and flawless execution, uniting integrated Paid Media, Organic Growth, and End-to-End Content Production.
I am driven by a growth mindset and a commitment to revenue-focused results. I have engineered demand generation systems, built comprehensive funnel architectures, and directed creative initiatives that elevate brand positioning. Leading cross-functional teams of designers, content creators, and paid media specialists, I leverage AI-integrated marketing systems to optimize workflows and drive unparalleled performance.
Key Competencies
Experience
6+ years of growth marketing leadership
Scale
AED 220K–260K monthly ad budgets managed
Impact
Consistent 5X–6X ROAS on performance campaigns
Leadership
Directed a 9-member marketing team
03Core Expertise
Core Expertise
Strategy & Growth
- ↳Growth Strategy & Revenue Scaling
- ↳Demand Generation
- ↳Organic Marketing
- ↳Conversion Rate Optimization
- ↳Funnel Architecture
- ↳Lead Acquisition
Advertising & Paid Media
- ↳Paid Media Strategy
- ↳Google Ads Management
- ↳Meta Ads Architecture
- ↳YouTube Ads Scaling
- ↳Performance Optimization
- ↳Budget Allocation
Creative & Content
- ↳Creative Direction
- ↳Video Shooting & Editing
- ↳Scriptwriting
- ↳Graphic Design
- ↳AI-Integrated Systems
- ↳Brand Positioning
04Career Timeline
Career Timeline
- 2025
Digital Marketing Senior Manager
Azvasa (TATA ClassEdge)
Led end-to-end demand generation for institutional growth and managed massive ad spends.
- 2023 – 2024
Digital Marketing Manager
Honeyworks Interior Solutions
Achieved 100% revenue growth through a hybrid paid and organic scaling strategy.
- 2021 – 2023
Digital Marketing Manager
Bin Alwan LLC, Abu Dhabi
Delivered consistent 5X–6X ROAS while strengthening brand presence.
- 2019 – 2021
Digital Marketing Strategist
Ope-Q Solutions
Improved engagement and organic growth across multi-platform social media accounts.
05Professional Experience · Azvasa
Azvasa (TATA ClassEdge)
Role
Digital Marketing Senior Manager
Duration
2025
Overview & Strategy
Spearheaded the institutional growth framework by leading the end-to-end demand generation strategy. My focus was on aggressively scaling visibility while maintaining stringent budget controls and optimizing performance metrics.
Key Campaign Outcomes
02
Distributor Network Expansion
Designed and executed a scaling strategy that grew the distributor network from 11 to over 150 across India and the UAE, culminating in 100% revenue growth.
03
Funnel Efficiency & CRO
Implemented advanced conversion rate optimization and funnel architecture that reduced Cost Per Lead by 35% and improved conversion rates by 28%.
06Professional Experience · Honeyworks
Honeyworks Interior Solutions
Role
Digital Marketing Manager
Duration
2023 – 2024
Overview & Strategy
Engineered a comprehensive growth strategy relying on a hybrid model of paid media and organic brand building. Focus was placed on brand storytelling and capturing market share through highly targeted content funnels.
Key Campaign Outcomes
01
Hybrid Revenue & Demand Generation
Leveraged Meta and Google demand gen tactics alongside organic acquisition models to capture high-intent leads, achieving 100% overarching revenue growth.
02
Organic Inbound Architecture
Built and directed an organic content funnel centered on professional video production and brand storytelling, increasing inbound leads by 50%.
03
Video-First Brand Revitalization
Led a video-first brand strategy that enhanced social presence, resulting in a 70% increase in organic followers and a 60% boost in audience engagement.
07Professional Experience · Bin
Bin Alwan LLC, Abu Dhabi
Role
Digital Marketing Manager
Duration
2021 – 2023
Overview & Strategy
Focused heavily on performance marketing, driving measurable ROI while simultaneously solidifying the brand's organic footprint in the highly competitive Abu Dhabi market.
Key Campaign Outcomes
01
High-Performance ROI via Meta & Google Demand Gen
Engineered rigorous performance marketing campaigns driven by Meta and Google demand generation, capturing market share and delivering a consistent 5X to 6X Return on Ad Spend.
02
Viral Youth Demographic Acquisition
Spearheaded high-impact, viral campaigns across TikTok, Instagram Reels, and Snapchat, capturing younger demographics and boosting the brand's share of voice.
03
Social-First Conversion Strategy
Designed dynamic content strategies for Facebook and Instagram that elevated community interactions and drove a substantial increase in social-first conversions.
08Professional Experience · Ope-Q
Ope-Q Solutions
Role
Digital Marketing Strategist
Duration
2019 – 2021
Overview & Strategy
Laid the foundation for digital expansion by architecting robust social media strategies and optimizing multi-platform community engagement.
Key Campaign Outcomes
01
Platform Management
Managed multi-platform social media accounts across the brand portfolio.
02
Community Growth
Improved engagement and organic growth across all managed channels.
03
Campaign Optimization
Elevated overall campaign performance metrics through continuous testing.
09Key Marketing Achievements
Key
Achievements
Revenue Growth
100%
Revenue growth delivered
Return on Ad Spend
5X – 6X
Consistent ROAS
Monthly Ad Spend Managed
AED 220–260K
50–60L monthly budgets
Organic Follower Growth
70%
Increase via video-first strategy
Audience Engagement
60%
Increase in engagement
Cost Per Lead
-35%
Reduced CPL
Conversion Rate
+28%
Improved CRO
Distributor Network
11 → 150+
Scaled across India & UAE
10Marketing Workflow
Marketing Workflow
- 01
Client & Internal Brief
↓ - 02
Pre-Production Strategy (Competitive & Ranking Analysis)
↓ - 03
Funnel Architecture & Growth Strategy
↓ - 04
Scriptwriting & Creative Direction
↓ - 05
Professional Video Shooting & Graphic Design
↓ - 06
Post-Production Editing & AI-Integration
↓ - 07
Paid Media Strategy (Google, Meta, YouTube)
↓ - 08
Conversion Rate Optimization (CRO)
↓ - 09
Revenue Scaling & Business Growth
11Advertising Expertise
Performance
Marketing &
Paid Acquisition
Platforms Conquered
Google Ads, Meta Ads Manager, YouTube Ads
Campaign Execution
Advanced Meta & Google Demand Generation across the UAE and India
Budgeting
Enterprise-level monthly spends (AED 220K–260K)
Analytics & Tracking
Google Analytics (GA4) and Google Tag Manager
Optimization
Continuous conversion rate and funnel optimization
Lead Acquisition
End-to-end demand gen and inbound architecture
12Video Production & Creative Direction
End-to-End
Content
Production
Video production is one of my strongest foundational skills, seamlessly blending technical execution with brand storytelling.
Pre-Production
Deep competitive and ranking analysis
Ideation
Scriptwriting and overarching creative direction
Production
Professional video shooting execution
Post-Production
Advanced post-production editing
Design Support
Campaign creatives, posters, and digital assets
Software Mastery
Premiere Pro, Lightroom, Photoshop, Capcut
14Tools & Technologies Stack
Tools & Stack
Advertising & Analytics
- Google Ads
- Meta Ads Manager
- YouTube Ads
- Google Analytics (GA4)
- Google Tag Manager
Creative Suite & Video
- Adobe Premiere Pro
- Adobe Lightroom
- Adobe Photoshop
- Capcut
- Canva
- Google Veo 3
- Sora
- Runway
- ElevenLabs
AI & Innovation
- ChatGPT
- Claude
- Gemini
- Midjourney
- Meta Business Suite
- YouTube Studio
- AI-Integrated Marketing Systems
15Education & Certifications
Academic Background
Bachelor of Engineering — Computer Science & Engineering
Karpagam Academy of Higher Education · 2016 – 2020
Professional Certifications
- ◆Social Media AI Integration — LearnTube.ai (2026)
- ◆Google Digital Marketing Certification
- ◆NPTEL Online Certification
16Contact & Availability
Let's Scale
Ready to drive your brand's next growth phase
Fastest response — UAE recruiters welcome
Location
Dubai, United Arab Emirates
Phone
+971 55 292 2705
Status
Immediate Joiner | Valid UAE Driving License
© 2026 Shihabudheen T M
Organic Growth
& Viral Strategy
High-impact campaigns across TikTok, Reels, and Snapchat
Successfully captured younger demographics
Boosted brand share of voice significantly
Tailored content strategies for Facebook and Instagram
Elevated interactions and fostered brand loyalty
Substantial increase in social-first conversions